E-Commerce & Digital Strategy Manager - Pre Opening (French speaking)
The overall scope of the position is to manage the hotel’s website and positioning it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimize the hotel’s overall digital presence.
Key Responsibilities
- Ensure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory
- Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)
- Responsible for reaching the targeted website sales and revenue share
- Optimise the traffic acquisition strategy and conversion rate
- Ensure consistent brand delivery through social and digital channels in line with corporate guideline
- Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
- ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).
- Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.
- Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.
Skills, Knowledge and Expertise
- Knowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimisation, etc.
- Ability to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’.
- Embraces shifts in digital/social marketing
- Team player with strong interpersonal skills
- Analytical and reporting skills
About Kempinski Hotel Brazzaville Republic of The Congo
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
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