Marketing Director
The overall scope of the Director of Marketing is promote Kempinski Hotel & Resort Sariya Yanbu and outlets as the market leader ensuring compliance with the brand Kempinski.
Key Responsibilities
- Strategy & Budget
Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
- Content Management
Responsible for overseeing development of content for both offline and online activities.
Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property
Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property
- Collateral and advertising
Oversee the creation and production of collateral both online and offline as per the brand guidelines.
Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
Develop the communication plan and content for the monthly KENT newsletter
Provide content on a regular basis for the Corporate Kempinski Newsletter
Create, coordinate and maintain give-aways and collateral.
Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed
Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
Develop the communication plan and content for the monthly KENT newsletter
Provide content on a regular basis for the Corporate Kempinski Newsletter
Create, coordinate and maintain give-aways and collateral.
Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed
- Brand guardian
In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
- Communication and reporting
Lead the monthly marketing meeting to discuss future campaigns to drive performance
Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…
Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
Contribute to my.kempinski to share marketing best practices
Support corporate and regional initiatives as per deadlines
Prepare monthly reports for GM, Regional office and owning company as prescribed
Maintain and develop guest database for mailings.
Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…
Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
Contribute to my.kempinski to share marketing best practices
Support corporate and regional initiatives as per deadlines
Prepare monthly reports for GM, Regional office and owning company as prescribed
Maintain and develop guest database for mailings.
Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
- Self Development
Participate in Kempinski marketing training programs
Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Skills, Knowledge and Expertise
EDUCATION: Bachelor Degree in Hospitality or in Marketing
EXPERIENCE: To fill the position, one of the following is required:
6-8 years experience in the hotel marketing department
6-8 years experience in a media agency
LANGUAGE: Ability to work and communicate in a multinational environment:
Local language – excellent oral and written skills (as applicable)
English – excellent oral and written skills
Additional language - beneficial
COMPETENCIES:
Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices
Copywriting skills
Experience in developing and running Marketing campaigns and their analysis
Proven project management skills
Experience in contract negotiations
TECHNICAL
COMPETENCIES:
Excellent skills in Microsoft office
Creative programmes such as photo-shop, indesign etc is a plus
EXPERIENCE: To fill the position, one of the following is required:
6-8 years experience in the hotel marketing department
6-8 years experience in a media agency
LANGUAGE: Ability to work and communicate in a multinational environment:
Local language – excellent oral and written skills (as applicable)
English – excellent oral and written skills
Additional language - beneficial
COMPETENCIES:
Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices
Copywriting skills
Experience in developing and running Marketing campaigns and their analysis
Proven project management skills
Experience in contract negotiations
TECHNICAL
COMPETENCIES:
Excellent skills in Microsoft office
Creative programmes such as photo-shop, indesign etc is a plus
About Kempinski Hotel & Resort Yanbu
Set in a secluded area on the Red Sea, Kempinski Hotel & Resort Yanbu will sit close to this lively port city.
At this large upscale complex you’ll be able to choose from spacious suites, designer apartments or exclusive villas, all with the finest architecture and contemporary styling. Unwind at the stunning pools, spa and fitness centre. Escape the stresses of modern life at the private beach. Take an excursion from the marina to discover a rich underwater world. Or join our diving school with expert instructors. Then, once you’ve worked up an appetite, you’ll be able to indulge at any one of the five gourmet restaurants and lounges.
Our Hiring Process
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